PlateSmart LPR Evolves to Vehicle DNA Solution and Continues to Help Secure the Film Industry via Vehicle Recognition

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PlateSmart’s award-winning platform protects studios’ assets and personnel

Art Aiello, Marketing Manager |
813-749-0892, x. 1015
NOTE TO MEDIA: To download a Word version of this press release, click here.

OLDSMAR, Fla. — Jan. 16, 2020 — As AI and deep learning technology continue to grow and expand, what had been movie fantasy only a few years ago is today a reality. Industry innovator PlateSmart Technologies has ridden this evolutionary wave, deploying the company’s ever more cutting-edge vehicle recognition solutions to new customers and markets, including the motion picture industry. By heightening vehicle perimeter security at major studios in New York and Georgia, the company’s proactive technology has already prevented theft and intrusion for its clients, dramatically reducing studio liability and increasing ROI.

“AI-based tools like PlateSmart ARES® are rapidly replacing traditional solutions for vehicle access control, such as RFID,” said PlateSmart CEO John Chigos. “PlateSmart ARES can read the plate and confirm it’s on the right vehicle. It can also complement technologies like RFID by providing secondary vehicle verification. In either case, PlateSmart ARES provides the most advanced vehicle perimeter security solution available. For the TV and motion picture industry, it’s rapidly becoming the most sought-after vehicle perimeter security solution.”

PlateSmart was the first company on the market to offer automatic license plate recognition (ALPR) and video analytics as a software-only, camera-agnostic solution. It recently rolled out a new AI and deep learning-based version of the PlateSmart ARES enterprise software that can identify multiple vehicle attributes, including the plate, its jurisdiction, vehicle make, color and orientation, to name a few. When a New York City studio that had been using PlateSmart ALPR heard about this dramatic evolution to true vehicle DNA, they immediately chose to upgrade.

This client — among the largest in New York City and having high traffic — maintains an authorized vehicle list in PlateSmart ARES. When a vehicle on this permission list arrives at one of the studio’s many entrances, the software triggers a gate to open and allows the vehicle onto the property. When it detects an unauthorized vehicle — either one not on the permission list or one on a separate exclusion list — PlateSmart ARES alerts security.

The 24/7 nature of filmmaking also required the studio to ensure that vehicles were on site at the right times. The software’s robust analytics module, PlateSmart ARES Reporter, gives studio security the ability to identify any vehicles within their perimeter at any given time.

The success the studio saw with the PlateSmart system recently led to a similar implementation at a major motion picture studio in Georgia. A 2018 report by Georgia Trend Magazine said that Georgia overtook California in 2016 as the top state for feature film production.

As a software-only solution, PlateSmart is easy and cost-effective to integrate with a studio’s existing surveillance cameras and security infrastructure, such as a video management system (VMS) or visitor management tool. And when it’s time to upgrade or expand, it’s a software upgrade rather than a costly hardware replacement.

Studios wanting to tighten security even more can work with local law enforcement via PlateSmart Network. The first tool of its kind, this extension of PlateSmart ARES allows a studio to share every plate read with local cooperating authorities who compare it to their eyes-only hotlists. If they get a hit on a vehicle associated with a wanted individual, law enforcement can be dispatched to the studio immediately, before a situation occurs.

“The ROI to a television or movie studio is obvious, both in terms of installation and maintenance as well as reduced liability,” Chigos said. “The sites are more secure than they would be otherwise, and installation, maintenance and upgrades are simple and cost-effective. It’s the reason we’re in talks right now with other studios on the West Coast about protecting their facilities.”About PlateSmart®

PlateSmart Technologies developed the original software-only license plate recognition (LPR) solution, PlateSmart ARES®, which is compatible with virtually all video management systems (VMS) and IP cameras. Designed to function as a stand-alone tool or integrate with third-party software and hardware, PlateSmart ARES provides near-real-time actionable vehicle intelligence for complete situational awareness. The software offers true object recognition instead of simple optical character recognition (OCR), which allows it to read the plate as well as the state jurisdiction and vehicle make. PlateSmart has earned multiple industry awards for excellence in security technology.FORWARD LOOKING STATEMENTS: This press release may contain forward-looking statements and/or predictions. These statements are based on history, current knowledge, and current market conditions. They are subject to change without notice as conditions and knowledge change; therefore, undue reliance should not be placed on such statements.

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